One Google Adwords pay per click tool that you can use to help budget your keyword bidding is Google’s Traffic Estimator. It’s a really simple tool that is easy to use and can give you a rough estimate of what your ad spend might be on certain keywords. Keep in mind, however, that Google can’t guarantee that your estimates will fall into line with reality. There are, after all,things beyond your and Google’s control - like competitor bids, for instance.
But the tool does base its estimates on real data so it’s fairly reliable. You type in your keywords, select a currency and establish a budget, choose language and geographic targeting preferences, and hit Continue. Google’s Adwords tool does the rest.
Note that the tool is most accurate when you sign into your account. If you are a new user, the tool will still work but it is less accurate. That’s because Google Adwords does use historic information to make its estimates and that includes your account’s quality score.
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