I’ve noticed lately that there are more and more websites, particularly blogs, using the Kontera in-text advertising links. I don’t think it’s because there are more advertisers. I think it’s because there are more people interested in making money from their blogs. But does this translate into an opportunity for advertisers to reach their market through a lower pay advertising medium?
I think there are some good reasons to believe that Kontera may be a good opportunity for advertisers. Consider:
* Kontera has recently released a plugin for WordPress 2.7.1, the latest version
* Kontera has lowered its standards regarding traffic for publishers who use its code
* The ads are fairly unobtrusive, which means publishers won’t mind them appearing on their sites
* Kontera is easy to install for publishers
* The price for keywords is lower, much lower, than Google AdWords
* A review by Dosh Dosh reveals that Kontera doesn’t affect AdSense earnings for publishers who are using AdSense on their sites
Just as you would for any pay per click advertising, you’ll need to run a few tests before you decide whether Kontera is good for you, but if you are in a niche that uses a lot of contextual advertising in its content, and uses Kontera in particular, then it’s a viable option for you. The ads appear as double-underlined text, but a not-too-large pop up appears when a site reader hovers over the ad. Some readers find those ads obtrusive, but most readers will probably learn pretty quickly not to hover over the double-underlined links if they don’t want to see the ads. So the pop up, not being too large, will be a benefit to advertisers without being too obtrusive for publishers and readers. It’s real simple for a reader to just un-hover a link and make the pop up disappear.
Publisher issues aside, if Kontera proves to be a useful pay per click advertising vehicle for you then you should add it to your campaigns. The bottom line is, it’s got to make you money and I think it can.
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